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Old February 17th, 2011, 11:53 AM
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Default Seabourn - new marketing strategy coming?

I have a theory that Carnival Corp. chose Holland America to pair with Seabourn because that is their most senior-American based clientele - but that clientele is aging and HAL really needs to attract new blood.

HAL has needed (and been trying to) shed the image of an old-folks home cruise line for years now (and they are getting there). But my guts tells me that you will soon start seeing far more former HAL clients being moved over to Seabourn. I wouldn't be surprised to see announcements that HAL is retiring some of its S-class ships soon; Statendam, Maasdam, Ryndam, etc.

These S-class ships are smaller and quiet and generally do longer and more exotic itineraries - meaning the clientele is largely similar demo to Seabourn (in all aspects except perhaps income).

The new Seabourn ships are somewhat unique in that they do a fair number of 7-day itineraries - even in Europe, and this is actually a pretty mainstream thing to do. This is a good way to get the HAL folks to try Seabourn.

You can get a 7-day med cruise on Seabourn Odyssey for $2999 (295 sq ft suite) or a 7-day med cruise on HAL for $2699 (243 sq ft suite). With that kind of comparison, I think the upsell to Seabourn would pretty darn easy - especially with the inclusive nature of Seabourn cruises. They come out to the same price for all intents and purposes.

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Old February 17th, 2011, 04:09 PM
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QUOTE: "HAL has needed (and been trying to) shed the image of an old-folks home cruise line for years now"

Must send that to my brother....my OLDER brother....he sails a lot with HAL but would run for the hills screaming if he "thought" it was classed as
an "old folks home".......
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Old February 17th, 2011, 04:23 PM
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Granny Lorr, your posts always make me laugh.
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Old February 17th, 2011, 04:28 PM
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Quote:
Originally Posted by nadine at sea View Post
Granny Lorr, your posts always make me laugh.
Nadine - you beat me to it.

Granny Lorr - I hold you responsible for disturbing my sleep. I read some of your posts on the Silverseas board re charges for soft porn films; went for a nap and ended up dreaming about you solving a murder mystery on a Silverseas vessel - then I woke up.

Back to the thread, on my Ryndam trip, I would say the average age was 40-50 and they even had a kids club operating!

Annie
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Old February 17th, 2011, 04:31 PM
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Quote:
Originally Posted by nadine at sea View Post
Granny Lorr, your posts always make me laugh.

YUP! I love the Granny sense of humor. I'll definitely be following along on your next cruise report.
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Old February 17th, 2011, 04:47 PM
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I thought HAL's nickname was "God's little waiting room"? is that not true?
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Old February 17th, 2011, 05:07 PM
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Originally Posted by Trackypup View Post
I thought HAL's nickname was "God's little waiting room"? is that not true?

Certainly NOT on my Ryndam trip - Disneyesque at times!
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Old February 17th, 2011, 05:47 PM
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Certainly NOT on my Ryndam trip - Disneyesque at times!
Really? too funny. Actually my one and only HAL cruise the age was all over the place.
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Old February 18th, 2011, 01:19 AM
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HAL has changed a LOT and they deserve credit for that - but back when the S-class (Statendam) ships were the NEW ones we had a joke that the age range wasn't 70+, it was 100-minus.

But that was in the 1990s - and my how time flies - doesn't it?

No one knows better than me how we all see ourselves as younger and thinner than we are in real life. I just hate it when I see a picture of me that shows and old man with a pot belly and a receding hairline. Who is that guy, anyway?

And I admire people who take pride in the "grand" anything title. If someone ever called me grandpa (I have no kids) I would probably shrivel up and hide my head like a turtle.
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Old February 18th, 2011, 01:23 AM
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BTW - I have been writing about ships for almost 15 years now, getting started with Anne Campbell when she was editor of Cruise Critic.

I recall at one point saying to myself "Wow, the average age of cruisers is really going down, I remember when I was the young one onboard - now I'm in the upper age range."

And then I realized I was 12 years older than I was at the time I was thinking back to.... Doh!
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Old February 18th, 2011, 08:30 AM
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With Holland America, and probably most cruise lines, itinerary and length of cruise make a big difference in the passenger demographics.

We sailed 21 days on a HAL Statendam Asian Cruise. The passengers on this cruise were definitely in the "older" and more sedate category. The ship was deserted after 10 p.m. and during the sea days the lounges had many people sleeping in the chairs. There is nothing wrong with that. It is just an observation.

On the other end of the spectrum, we did a seven day Caribbean cruise, on the Amsterdam, it was a very young crowd and what I would call a bit "rowdy". At night the casino and lounges were very busy.

I guess it all depends.

Betty
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Old February 18th, 2011, 08:38 AM
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That is very fair. My Hal trip was 7 days - 'younger' crowd but quiet at night.

I am still struggling with seeing them becoming Seabourn clients though.

Annie
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Old February 24th, 2011, 02:18 PM
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When you can get a 10-day Baltic cruise on the brand new Seabourn Sojourn in a 300 sq ft verandah suite with alcohol and gratuities for $3960 pp I think you are honing on at least some Holland America cruisers.

Yachts of Seabourn - Luxury Cruises

This 12-day Holland America Baltic cruise in a similar sized suite is $3999 pp.

Cruises on ms Eurodam, a Holland America Line cruise ship

The point is that as you get into the longer and more exotic itineraries in the nicer cabins on HAL the more the experience becomes like Seabourn (quieter, focus on destinations, onboard enrichment, etc). So, the upsell gets pretty easy.
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