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Old January 10th, 2011, 11:01 AM
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Default Goodbye Insignia!

Here is a copy of my blog post of today:

I have had a few very interesting industry-insider onversations as of late concerning the rapid expansion of Seabourn and Oceania cruise lines. They have been taking some very different approaches and, to be sure, there is one that Oceania took that I just new would be coming...but Oceania denied it UNTIL NOW!

Oceania announced today that it is chartering the Insignia to Hapag-Lloyd starting in the spring of 2012 (just a year from now). This coincides with the arrival of Oceania's second larger ship, the Regatta.

What this does is reduce Oceania's capacity (seeing the softness in its 2011 sailings to Alaska for example and the issues Seabourn has with too much new capacity too quickly) in order to prevent issues and it significantly reduces its operational and staffing costs...with many of its Insignia crew obviously being targeted to staff the new ship or rotate to the other Oceania ships as that staff is used for Riveria.

If you think about it, Oceania will then have a net increase in births of less than 50% of what was expected and that really is a boost for a company with a focus on a quality product and a strong bottom line.

You may recall that I have wondered for quite a while how Oceania is going to market two totally different types of ships (the R-Class having smaller cabins while the Marina-Class have near suite accommodations and far more dining options). I have gone so far as to conjecture that Oceania and Regent Seven Seas will, in one way or another, combine as there is far more symmetry between Regent's Voyager and Mariner than the R-Class ships. One year ago to the day I wrote Hello Oceania Marina...and, Quite Possibly: Bon Voyage, Regent Seven Seas. Last month I wrote: Oceania Cruises to Acquire Regent Seven Seas Cruises: A Theory?

Unlike Seabourn that has a clear symmetry with all-suite ships and consistent (if different) venues and, thus, a consistent market, Oceania is obviously faced with a conflict in markets that goes far beyond the Inside Cabin to Suite concept on a ship to a conflict as between the ships themselves. If you look at Celebrity, it has made a clear focus on the Solstice-class and is in the process of ridding itself of its older hardware and "Solsticizing" its Millennium-class ships. That simply is not a viable option for Oceania as the differences are just to great.

So is Oceania in the process of jettisoning its older ships? And is it doing so in a way that it makes sure those ships do not become much in the way of competition? Hapag-Lloyd seems to fit that model.

We shall see.

Last edited by Iamboatman; January 10th, 2011 at 12:00 PM. Reason: correct name of ship
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Old January 10th, 2011, 11:56 AM
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Old January 13th, 2011, 06:04 PM
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Yes, it is Riviera....
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Old January 15th, 2011, 01:36 PM
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Oceania announced today that it is chartering the Insignia to Hapag-Lloyd starting in the spring of 2012 (just a year from now). This coincides with the arrival of Oceania's second larger ship, the Regatta.

Paul, Isn't the Regatta old? Isn't the Marina the ship you were referring to, or am I just not understanding your statement? Thanks!

David
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Old January 15th, 2011, 02:41 PM
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Yes, the Regatta is one of the older ships. The Riveria is the second new ship. It is being delivered in 2012 after the Marina is delivered in a few days. So with the arrival of the Riviera the Insignia will be gone...and Oceania (at least as of this moment) will have to of the older ships (Regatta and Nautica) and two of the new larger ships (Marina and Riviera).
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Old May 3rd, 2011, 04:47 PM
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Default Farewell Insignia and maybe for the good!

Oceania just informed passengers on their Insignia June Artic cruise 2011 that ports are to be missed because the generators are going to be reconditioned while at sea and the cruising speed will be reduced as a result.
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Old September 2nd, 2011, 02:55 AM
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It will be interesting to see what happens when the charter is done.
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Old September 3rd, 2011, 09:25 AM
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I am new to CruiseMates, in fact, this is my first post. It is with mixed feelings I hear the news of Insignia's "passing". I'm sad to hear of the loss of a friend but glad that Oceania is bringing new blood into it's line.

Insignia was our first ocean-going vessel. We sailed from Valparaiso to Buenos Aires and it hooked us on cruising. Our second cruise was Oceania's Regatta TransAtlantic. We have since moved on to larger vessels and lost touch with Oceania but we often miss the Oceania style that fits our own so well.
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Old September 3rd, 2011, 02:15 PM
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Quote:
Originally Posted by NYLady View Post
I am new to CruiseMates, in fact, this is my first post. It is with mixed feelings I hear the news of Insignia's "passing". I'm sad to hear of the loss of a friend but glad that Oceania is bringing new blood into it's line.

Insignia was our first ocean-going vessel. We sailed from Valparaiso to Buenos Aires and it hooked us on cruising. Our second cruise was Oceania's Regatta TransAtlantic. We have since moved on to larger vessels and lost touch with Oceania but we often miss the Oceania style that fits our own so well.
So far she is just being chartered for 2 yrs ..hope she will return
You may like the 2 new ships they have the same style as the R-ships but slightly larger

L
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